According to Dave Meltzer in the latest Wrestling Observer Newsletter (subscribe here), WWE will be implementing a new backstage department for Superstars.
This will be called the ‘Talent Brand Management Department’.
Here is what Meltzer wrote about what this new department will focus on:
The company is opening a Talent Brand Management department. The idea is to directly oversee all branding (this would include social media) of talent on platforms both with WWE and outside WWE. You know, like companies do with all independent contractors. They will work to establish a clear identity for the individuals, grow their brands both inside And outside of WWE, manage external agencies and parties representing WWE talent (this is a key), establish ways to track growth of talent brands, establish rate cards for talent outside of WWE working, and establish new opportunities for talent.
Meltzer also notes that they are currently looking for a Vice President and a Director for the department. Both of those roles will report directly to Stephanie McMahon.
My Take: I fear this means that they will be micromanaging the Twitter accounts of WWE stars moving forward. It will be interesting to see what ends up coming of this. We will let you know when we hear any more details.
Let me know what you think in the comment section below.
On a related note, check out the latest rumor on Kevin Owens’ promo work as of late.