Ad Age has a detailed piece on Smackdown’s upcoming move to FOX. They interviewed Seth Winter, who is the Executive VP of sports sales for FOX Sports.
During the article, it had some interesting comments about how FOX is looking to attract younger viewers to Smackdown.
According to the Winter, they are looking at trimming down the number of commercials. Here is an excerpt from the article:
As an extra incentive for younger wrestling aficionados who have developed an allergic reaction to traditional advertising, Winter says Fox “may look at reducing inventory loads” during the “SmackDown” broadcasts, with an eye toward cutting the amount of spots by somewhere “in the 10-to-20-percent range.” And while the double-box commercial format has become a staple of Fox’s NFL and Major League Baseball broadcasts, Winter says that particular innovation isn’t likely to find its way into “SmackDown.”
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In other news, check out our Wrestlemania 38 predictions.
On a related note, check out my 10 predictions for the debut episode of Smackdown on FOX.