As you likely have heard by now, the internet is full of rumors about the WWE purchasing TNA’s video library. We still don’t have full confirmation about anything but there is some indication that TNA could sell the library to WWE and Billy Corgan will purchase and re-brand the company under a new banner.
Eric Bischoff recently spoke about the rumors on a recent episode of his podcast, Bischoff on Wrestling. Below are some highlights.
On the rumors of TNA selling their tape library to WWE:
“It is interesting. WWE is buying one of the assets of TNA. Arguably the most valuable one. Other than the library there’s just not a lot of hard assets that go along with the company. They don’t have a touring model. Their PPV business is probably a little more ancillary business now than it is a core business. They don’t have any licensing and merchandising to speak of so there’s no reoccurring revenue stream in that regard. There’s only so many assets to a wrestling company and a library is probably the most valuable one so that makes sense to me” (Source: Bischoff On Wrestling).
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On a potential re-brand of TNA:
“I think Billy, if he’s going to re-brand TNA, I think that’s the first really smart move he could make. Wrestling is hard enough to sell in the advertising community as it is just because of the nature of the business and the way advertisers perceive it. When the acronym for your company is TNA, which regardless of how hard anyone wants to try to suggest it stands for “Total Nonstop Action”, in everybody’s minds it’s “T*** And A**”. I think changing that brand and re-branding it is probably a really smart thing to do right out of the shoot” (Source: Bischoff On Wrestling).
You can listen to the full podcast at the source link.