Stephanie McMahon and Triple H were recently interviewed by the Sports Business Journal. During the interview, they spoke on a wide variety of topics.
Stephanie ended up talking about the long-term planning of storylines. She revealed how far in advance that WWE tries to script things.
Here is what she said (h/t to Wrestling INC for the quotes below):
“[WWE] tries to have a basic plan with their script a year out, but inevitably, things happen and stories change. Another beautiful thing about WWE is because we are live 52 weeks a year, we have no off season, we have no reruns, and we essentially have a live focus group every single night at these live events telling us what’s working, what’s not working, and what they don’t care about so we can shift our plans as needed.”
Stephanie also spoke about the resources that WWE provides for their Superstars:
“The second that you do bring these talent into the fold, they’re being trained to be professionals: they have to dress professionally, they need to look you in the eye, they shake your hand, they are taught how to be their own brands, they’re taught about digital and social media. We have what’s called a content innovation lab where we’re teaching our talent to be their own content creators and giving them the tools that they need to do that. We’re also giving them life skills training, and financial training, language skills, advanced education. It’s really important to invest in this talent and these athletes because they are our ultimate resource.”
On a related note, check out the latest rumor on the Superstar Shake-Up here.