Former WWE writer Jimmy Jacobs was recently a guest on Booker T’s Heated Conversations podcast.
During the interview, Jacobs ended up revealing one of the best pieces of advice that Vince McMahon ever gave him during his time with WWE.
Here is what he said (h/t t Wrestling INC for the quotes below):
“I didn’t always agree with Vince McMahon on things but I learned a lot from him. One of the best pieces of advice that Vince ever gave me, I’d written this promo for Bo Dallas and it was about how he had taken some guys
knee out, and the guy could barely walk. Vince read it and he just goes, ‘These are just facts. I don’t want facts. Tell me a story!’And it’s true, man, people identify with a story. I mean, we’re all bred to where stories are facts but they’re facts that we see how it applies to life, so I came back in to him with a promo about this pet bird that Bo Dallas had as a kid, who’s wing was broken and he took this bird in, and finally the wing healed, and the bird flew again. And it was a great piece of advice. I don’t want facts, tell me a story. People identify with stories and that’s something I really try to tell these newer guys.”
On a related note, Jerry Lawler recently shared the story of why Vince McMahon called him during the Royal Rumble kickoff show. You can read more about that here.